Elemintz's origin story is deeply rooted in personal experience. Nnenna, the founder, shares her journey as an African living in NZ, facing a challenging hair journey due to the lack of products to embrace her natural hair. This struggle led to a profound dislike for her own hair. After years of enduring this hardship, Nnenna decided to take matters into her own hands, embarking on the challenge of creating a product that could serve as a one-stop-shop solution for her and others facing similar journeys.

"I created a 100% natural and handmade CURL DEFINING CREAM!" - Nnenna

Elemintz's curl cream has already become a transformative solution, helping many discover and love their curls. Nnenna expresses her excitement about the future of Elemintz as a 100% natural haircare brand, aiming to assist even more individuals in embracing and loving their unique hair.

Born out of personal struggle, Elemintz's founder, Nnenna, turned her lifelong hair insecurity into a blossoming idea. Frustrated with ineffective products, she researched, experimented, and created a recipe that not only transformed her hair but ignited a business venture. The expansion into body care reflects a commitment to holistic well-being.